Contemporary Case Studies on Fashion Production, Marketing and Operations by Pui-Sze Chow Chun Hung Chiu Amy C. Y. Yip & Ailie K. Y. Tang

Author:Pui-Sze Chow, Chun Hung Chiu, Amy C. Y. Yip & Ailie K. Y. Tang
Language: eng
Format: epub
Publisher: Springer Singapore, Singapore

Also, survey design is correlated to response rate . The length and presentation of the questionnaire affect the response rate and response quality in email survey (Deutskens et al. 2004).

The attractive presentation in general and interesting subject line have been declared as being effective in increasing the response rate . Imagine you are the receiver of the survey invitation email, in what circumstance would you stick on? Two samples titles, original title, and amended title illustrate the attractive subject line and affect the open rate on the email survey .A: Re: Customer Survey

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